CASE STUDY: PENRITH RUBBER STAMPS
Ecommerce or no Ecommerce, that was the question…perhaps something in between?
The first challenge was to design a site that provided all of the information on each stamp, including it’s product code, dimensions and price as well as showing a relatively accurate representation of the size so customers could get a good idea of the actual size of the stamp they were purchasing.
Next we needed to work with the team at Penrith Rubber Stamps to produce quality images of their products for the website. We spent a day with Maggie’s husband Mark to to shoot the images we needed so that we had consistency across the site.
The final stage was the ordering process. We decided to place online ordering forms on each product page to allow customers to more easily order the product they need. Maggie’s response was not all that positive initially: “Yes, I must admit I was not really a fan of this idea but I listened to what your designer said and thought I’d give it a go. But I’m so glad I did.” We persisted, and after a few tweaks in the weeks after launch, we managed to perfect this process to a point where Maggie and the team were very happy with the new process.
The new website has made ordering a much simpler process for their customers, with not only the ordering process being simpler, but also the product layouts being easier to understand. “It has definitely made life a bit easier as it’s so simple to use.” says Maggie.
It took less than an hour from launch for the first order to come through using the new online forms and within a few hours several more came through. It was at that point we realised that we had achieved our goal of providing Penrtih Rubber Stamps with a website that moved their business forward.