ETI Research

A question of how to display small products effectively.

ETI Research sells unusual products to a world wide audience of audiophiles and in particular manufacturers who also cater to the audiophile market.

The Analysis

Overly complicated navigation that was also broken

ETI Research had a website with a very poor navigation system which was broken in a number of places. Products were mislabeled by previous developer and the site was plagued with 404 errors on many links. A complete overhaul was required to enable site visitors to find what they were looking for more easily, and then be presented with the information they needed in a consistent manor throughout the site.

The Solution

Consistency of imagery, with a clean layout

The hardest part of this build was working out how to display these small products on a white background, and make them look appealing. By simply placing them on a lightly coloured circle did the trick.

Next was to sort out the navigation which we did by offering products in either Range or Type. We used a consistent layout for all product pages with subtle colour coding to differentiate the ranges.

We also simplified the handling of pricing, product imagery and logos for their dealer network with a password protected section for that purpose.