The US website for JBL’s high end loudspeakers was not visible to anyone out side of the US, or without a VPN. So it was our job to recreate the JBL ‘Home’ Loudspeaker portal for Australian audiences.
These products were buried in a US based website that was not visible to Australian consumers. We need to provide the same level of information and make it easily accessible to Australian consumers.
A VPN was required to access the US website to reproduce the content, as well as access to the parent companies asset library.
The US website layout for the products was useable, but was missing some product information for a few products which had broken links. We used the borchures to obtain the needed information to create product pages for these products.
We tidied up the layouts where needed and tried to keep a consistent look throughout the entire website.