The old website from a design point of view was rather cluttered and bloated with content. The design was looking dated and the imagery needed updating.
The content needed was bloated and needed to be more streamlined, focused and un-cluttered in terms of navigation.
The overall look and feel of the site was modernised with layouts using strong alignment and plenty of ‘white space’ to allow the content to ‘breathe’ a little.
Although the new site retains the boating theme of the old, updated images were used throughout to keep it fresher and more modern looking.