The navigation grew over the last few years, and it started to become overly large for the old design, and that design was looking very dated. But most of all, the site was trapped in an off the shelf theme that did not allow for modernisation and updating in the way the site needed.
The site was rebuilt using a more modern framework and given a fresh new design that let’s the products take the limelight. The navigation was simplifier across the top, with items of lesser importance pushed to the bottom menu.
We also created a private section for a particular customer to access apparel for their club, which they did not want the general public to have access to purchase.